Ryan's Story

I spent 20 years inside the agencies you're probably paying right now. Mindshare. Starcom. MediaCom. Then a decade running media strategy at independents, where every dollar had to prove itself. I've planned $50M national campaigns and $1M scrappy ones. I onboarded programmatic CTV for my client and beat their in-house team's CPA by 10%. I doubled a Walmart Search ROAS from 5:1 to 10:1. I've led media strategy for brands in travel, telehealth, real estate, auto, and sports betting industries. My background is across CTV, search, social, linear, and retail media. Here's what I learned in all those years: most brands don't have a media problem. They have a translation problem. The brand team and the performance team don't speak the same language, the agency has too many layers between strategy and execution, and nobody's asking where the waste is hiding. That's why I started Sunburn Media. When you work with me, you get the person who actually did the work at those agencies — not a pitch team that disappears after the contract is signed. I'll tell you what's working, what isn't, and what your agency hopes you never ask about. No pyramid. No jargon. Just senior-level media strategy from someone who's seen every side of this business.